Update the README.md

The readme has been brought up to date with the govuk styleguide at
https://github.com/alphagov/styleguides/blob/master/use-of-READMEs.md\

https://www.pivotaltracker.com/story/show/84366924
This section on "Creating the user" should probably be in the "Running the application" section, since running it won't work without following these instructions.