build: added option to force packaging as ZIP for Windows products

Change-Id: I83692143e5433d217fc10ff95a2da6064b9fc847
Reviewed-on: http://gerrit.esdi-community.eu/3177
Tested-by: Jenkins <sitemple@igd.fraunhofer.de>
Reviewed-by: Simon Templer <simon.templer@igd.fraunhofer.de>