Fixed blog_url not returning & rake setup_github_pages failing

When executing `rake setup_github_pages`, an error tells that `url` don't exist. The reference to that variable has been changed to a call to `blog_url`.

The function `blog_url` was not returning anything, failing to properly write the `_config.yml` file. It now does return what should have.
Fixed blog_url when user contains uppercase letters
Made blog_url becalled just once...

...and stored in the `url` variable.
remove deprecated gems 'jekyll-page-hooks' and 'jekyll-date-format'
Merge pull request #1622 from raysrashmi/ry-updating-gems

remove deprecated gems 'jekyll-page-hooks' and 'jekyll-date-format'
Revert "remove deprecated gems 'jekyll-page-hooks' and 'jekyll-date-format'"

This reverts commit 181d620c1c46c644c4319e81edc342ae5a30c067.
Support octopress-hooks and octopress-date-format #1622
Use `octopress-hooks` and `octopress-date-format`

Not applied in 73e540409ceb8bc18048b6a96a4b815fc303ea28.

Fix #1622.
Merge pull request #1628 from yous/patch-octopress-filter

Use `octopress-hooks` and `octopress-date-format`
Set layout to null to avoid page defaults.
Set layout to null to suppress warning

Not applied in 0f1660437beba58cd2974f07270b19305b9bbfd9.
Merge pull request #1629 from yous/patch-layout

Set layout to null to suppress warning
Merge branch 'master' of git://github.com/imathis/octopress
Fixed issue with RubyPants and the Octopress hooks filter
Merge branch 'master' of git://github.com/imathis/octopress
enable wildcard of rm_rf
Merge pull request #1658 from kamatari/fix-rake-clean

enable wildcard of rm_rf
Merge branch 'master' of git://github.com/imathis/octopress
Merge pull request #1331 from Darkhogg/patch-1

Fixed setup_github_pages failing and not properly writing url to _config.yml
Fix 1656 - & needs specific quoting under Windows