Better typography

Before and after:

![magic of css before better typography](https://f.cloud.github.com/assets/154613/2473055/cb39334a-b03d-11e3-899c-cdf7932d7dda.png)

![magic of css after better typography](https://f.cloud.github.com/assets/154613/2473054/cb31229a-b03d-11e3-8eaf-37c978764c34.png)