I trust Maven completely.
Change to an 'if' block since `false` causes a non-zero return, which will make maven break the build.
Quotes…I mean, come on.

Do what I mean, YAML.
Add logging to indicate when `mvn deploy` is being skipped.
Merge pull request #1 from hypnoticocelot/master

Integrate nearly final changes for deploying SNAPSHOT builds via TravisCI.