@tekin - i synced up with John and the thinking is that we need to _be greedy_ about reporting analytics, so even if the Sponsoring Organisation is mentioned on the World Location page which is not necessarily a page that contains content about the Sponsoring Organisation, we need to track it there. if required he'll be able to apply filters and narrow down the reporting.

so both your suggestions are added to the latest commit - https://github.com/alphagov/whitehall/commit/cc336c1a13ab885669e2eb6ee6b34d7af52b9a02