O294 sponsorship end date validation

https://osraav.atlassian.net/browse/OSRA-294
This is connected to:  https://osraav.atlassian.net/browse/OSRA-298

Sponsorship model validatation for end_date
- can't be before start date
- can't be blank

plus rspec and cucumber tests

Andrey and me worked on this.
The `||` fallback, here and elsewhere in our code base, feels like a code smell: we are preparing for the possibility that the action will fail for unknown reasons