* HTML fixes
  * rel
   * HTML-ERROR
    *  Bad value 0 for attribute rel on element a: Not an absolute URL. The string 0 is not a registered keyword or absolute URL.
   * convert to data-rel
  * div attribute name
   * HTML-ERROR:
    * Attribute name not allowed on element div at this point.
   * convert to data-name
  * img without alt attribute
   * HTML-ERROR:
    * An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images
   * alt attribute added