drop `Report for` prefix from CLI header

IMHO the url is enough of a header.

![screen shot 2014-12-23 at 01 03 06](https://cloud.githubusercontent.com/assets/170270/5528851/7a9915b8-8a3f-11e4-98ac-aafa27121199.png)

Maybe we should also only show the header when there are multiple URLs?