Detect missing oids before parsing QDM elements

### Note ###
- **updated** to better align with MAT terminology, removed <code>id</code>'s from error message
  - ![screen shot 2014-07-10 at 9 30 44 am](https://cloud.githubusercontent.com/assets/456952/3539058/3ce623f8-0837-11e4-9bd7-b20ca931a9d5.png)
- parse through QDM elements within measure to detect any <code>1.1.1.1</code> oids, and raise an exception with <code>id</code>, <code>datatype</code>, and <code>name</code> values if any are found