Fixes for MODETOOLS-78 & MODETOOLS-79

MODETOOLS-78 Upgrade To ModeShape 3.8.1.Final Client Jar
Updated to lates MS client jar. Made sure both features are now using the "usage" plugin. Changed root pom to now use JBTIS target platform.
MODETOOLS-79 When deploying artifacts, the path includes the project name, and no way to exclude
Added checkbox (defaults to false) that will include the Eclipse project name as the second segment (first segment is the ModeShape publish area) in the published path.