[tetrapak] add make install target and local install task

Summary: Add possibility to make install locally

Test Plan:
make install

expected behaviour is, that tetrapak installed in your local erlang:
tetrapak is installed in code:root_dir() ++ "lib"
And the tetraak escript is installed in code:root_dir() ++ "bin"

Reviewers: aschultz, hsychla, orixmann, vtarasen, skattelmann

CC: mkraemer, aschultz

Differential Revision: https://review.tpip.net/D1221