We don't need this dev markup any longer
Better template info
Remove tp from class for more generality

TP is for torrey pines, but this style is not component specific
Moving away from atomic styles

I was trying this out, but I actually think it's a bit less clear and
messy in the DOM
Matching tag
Matching variable naming scheme

esp always goes 2nd
Adding some website link markup

This is a bit prototype now
Renaming template to button

This template is really about the menu buttons so this is a better name.