Added a Reasons heading to README.md
Merge pull request #1 from darmen/master

Added support for placeholders
- Placeholder format is now not restricted to %key%
- NSLog() statements are now encapsulated in #if DEBUG … #endif
- Attempt at adding .podspec
- Added some Xcode errata to .gitignore
- Some more .podspec juggling
Switch to storing strings and defaultlanguage as @properties
Merge pull request #3 from felixpalmer/strings-memory-fix

Switch to storing strings and defaultlanguage as @properties
- 1.0.1 after merging changes by Felix Palmer