Footer link changes. Text moved to help app

Corresponding Chef change will be done to https://github.com/aodn/chef/blob/master/cookbooks/imos_artifacts/templates/default/portal/Portal.groovy.erb
Thanks @jkburges 
Rather than have URLs like "/help/?q=node/81" in the config, is it possible in drupal to create a "permalink", e.g. "/help/datause/"?  The former is bit brittle in that if the page is moved within drupal, that 81 is likely to change...