WIP: Slimmer frankenponent

Reduced the overall height of the 'franken-commercial-ponent’. Achieved by using horizontal (i.e. ‘g’-less)
 logo and reducing the size of the main image. Also, ensured these components have the same visual affordances around meta data (i.e. colour/weight of book price, etc.)

Before:
![screen shot 2014-11-07 at 13 04 08](https://cloud.githubusercontent.com/assets/813383/4953290/ee80c41a-667e-11e4-90e4-93ced0a8a5cb.png)

After:
![screen shot 2014-11-07 at 13 04 19](https://cloud.githubusercontent.com/assets/813383/4953293/f3ac5df0-667e-11e4-90f7-894eca0c55e8.png)

/cc @austinh7