Add common RelatedLinksFields allowing empty text

This adds a RelatedLinkItemFields Abstract class defining common fields
for Relate Links. These common RelatedLink fields existed in the
following:

SchoolPageRelatedLink, ProgrammePageRelatedLink, EventIndexRelatedLink,
ReviewPageRelatedLink, StandardPageRelatedLink, StandardIndexRelatedLink,
HomePageRelatedLink, JobsIndexRelatedLink, AlumniIndexRelatedLink,
ResearchInnovationPageRelatedLink, GalleryPageRelatedLink

so all were refactored to inherit from RelatedLinkItemFields.

One thing here is that the link field in the previous was optional - I
left it also optional in the base class but can somebody explain why it
had to be optional ? I think that it should've been required.

The link_text field in RelatedLinkItemFields is optional. To get the title
for the link the get_link_text property has to be used. This will check to
see if the link_text field has a value - if not then the title of the
related page will be used.

The sidebar_link.html template has been modified to use the get_link_text.
Merge remote-tracking branch 'spapas/feature/rel-link-fields-t391' into staging