Add View Option links

This PR makes the "<Backbone.Model c12>" link in the view options pane jump to the model page. Right now it's just for this link, but I think we can generalize this fairly easily to any known object link. It's some :sweet_potato: stuff. 

![](http://f.cl.ly/items/3r0X3L1p331t3P2r2Z0s/Image%202014-11-19%20at%201.36.30%20PM.png)


This could probably be extracted and re-used...