[SPARK-2065] give launched instances names

This update resolves [SPARK-2065](https://issues.apache.org/jira/browse/SPARK-2065). It gives launched EC2 instances descriptive names by using instance tags. Launched instances now show up in the EC2 console with these names.

I used `format()` with named parameters, which I believe is the recommended practice for string formatting in Python, but which doesn’t seem to be used elsewhere in the script.