=htp groundwork for routing and a first, basic set of directives

This is a first cut extracted from #15609 ready to be reviewed.

It contains 
 - The basic data structures for routing
 - `BasicDirectives` containing helper directives used for building other directives
 - `PathDirectives` + `MethodDirectives`, so that one can build simple demos and as a demonstration of how directives are built
 - A first implementation of `HttpService` on top of streams
 - a new `akka-http-testkit` project containing our testing infrastructure
 - a new `akka-http-tests` project containing tests for the current state + a simple, standalone test application demonstrating routing on top of streams
 - supporting changes in the existing infrastructure

Even in this form it is quite big and much stuff to review so I'm not sure if it is still viable to be included in the 0.6 milestone.

/cc @sirthias 
Not really.
The old `runRoute` doesn't really make sense anymore as having an actor "run" a route is now an obsolete concept.
Routes are run on executors (and FlowMaterializers), not actors.
So we need to move people off the notion of having an actor "own" a Route.

For the time being this `routeRunner` method is simply breaking out somewhat sel-contained and potentially reusable logic.