fix(logger): don't print a message on every incoming message

For example, if we receive a message from deis-logger itself, it
will print it, which will then log it, then print, then log... You
get the idea.
fix(logger): add more verbose message
fix(logger): log the error, but don't panic

We should not panic if we cannot find the app name in the message.
fix(scheduler): allow proctypes with dashes and underscores
style(logger): go vet
Merge pull request #2001 from bacongobbler/logger-fix

fix(logger) small logger fixes