CBLT-42:  call InstallShield to package, use ruby instead of sed in a sub-shell for token instantiation

Change-Id: Idd682b52139b055bd348c717d7d77b97b606e149
CBLT-42:  call ISCmdBld.exe, setting ProductVersion and PATH_TO_JENKINS_WORKSPACE

Change-Id: Iaf8714dda270d2469d8ef189169af2aa2137e865