setup of skeleton for the integ project
changes ...

 o making the chop plugin execute in package phase for example project
 o the chop plugin's runner goal now attaches the runner to the project as an artifact
 o the chop plugin has an additional finalName configuration parameter which defaults
   to ${project.artifactId}-${project.version}-chop which produces a chop classifier
   based artifact for the project and now deploys it as well
 o the javadocs and sources also will now be attached to the modules to
   generate and deploy source, and javadoc classified jars
grammar correction to log message and some cleanup of module poms
cleanup of module poms
changes ...

 o RunnerAppIT did not need the annotations - for unit tests only
 o added test case and supporting jettyjam properties files to integ
   with just the basics to get started
 o Controller in runner is bombing out in integration tests on getNextRunNumber()
   of RunManagerImpl - need to see why this is happening but for now we
   simply default to a runNumber of 1 if there is any kind of error
 o making the webapp generate a shaded attached artifact - later on we
   should make it generate both the executable jar and a war file
make it so the source and javadoc jars are only generated when the -DsafehausRelease switch is enabled for releases