Create installing_apps.rst

I suggest to amend the documentation and add the following to the apps.owncloud.com website as well. Since this is a new section and describes issues under active discussion I am putting this up as a partial solution to https://github.com/owncloud/documentation/issues/473 inviting comments and corrections as well as instructions from the maintainers as to where exactly this might be placed in the documentation.
ownCloud is the correct spelling.