Describe business value of features in specs

@charlierudolph This is a preview of what I'm planning to do with all specs. Wanted to get your feedback before I invest a lot of time into this.

This helps understand WHY the feature exists. The steps then explain HOW the feature works.
This also helps formulate the value of Git Town to teams better.
:+1: Should something like this go somewhere in the docs as well so people can know why these commands exist and when they should be used?