Merge branch 'release/0.4.0-rc1' into develop

* release/0.4.0-rc1:
  bump version
changing readme to rst
updated makeenv
use full readme for long description
updated makeenv
use coveralls
updated makeenv
put coveralls all at the end
install py25 from deadsnakes ppa since no longer in travis env
add coveralls badge
updated makeenv
lots of badges
using shield.io
Merge branch 'master' into develop

* master:
  install py25 from deadsnakes ppa since no longer in travis env
  point to master branch on travis

Conflicts:
	README.md
Merge branch 'develop'

* develop:
  using shield.io
  lots of badges
  updated makeenv
  add coveralls badge
  install py25 from deadsnakes ppa since no longer in travis env
  put coveralls all at the end
  updated makeenv
  use coveralls
  updated makeenv
  use full readme for long description
  updated makeenv
  changing readme to rst
updated readme