Allow using custom ipython executable with pyspark

Although you can make pyspark use ipython with `IPYTHON=1`, and also change the python executable with `PYSPARK_PYTHON=...`, you can't use both at the same time because it hardcodes the default ipython script.

This makes it use the `PYSPARK_PYTHON` variable if present and fall back to default python, similarly to how the default python executable is handled.

So you can use a custom ipython like so:
`PYSPARK_PYTHON=./anaconda/bin/ipython IPYTHON_OPTS="notebook" pyspark`