Consolidated link urls to a common definition point.
Created data/urls.json as a mapping of 'keyword' -> 'url', and made a handlebars helper that turns {{url 'keyword'}} into the matched url, and {{#link 'keyword'}}link text{{/link}} into a link that leads to that url.
I used this to fill in the missing links in the FAQ page, as well as to help make sure we don't accidentally break any links down the road.