Update twitter pairing notification content

PT story: https://www.pivotaltracker.com/story/show/83788550

This one is pretty simple. We examine the category of an event instance and modify the Twitter notification based on the value.

There was  request made by Thomas to somehow throttle the number of tweets however I feel that belongs in a separate story and should be implemented as a YAML setting.

edit#1: I see there is one failing unrelated cucumber test... I will git blame and send the dev responsible a request to fix. The other failing cucumber spec... looks like it's my fault. Will fix.

edit#2: failing event_instance cucumber spec fixed
            and apparently the other cucumber failure is intermittent...
we have to do this because we need to associate a project with an event instance in order to output the name of the project in the pair programming tweet.

so, there is one project added here to the background scenario, and in event_steps.rb on lines 12 & 19 there are modifications to complete the association.

hope this clarifies.