Add ability to specify custom python requirements.

This lets you specify additional python packages to be installed
into the edxapp virtual environment.

The `EDXAPP_EXTRA_REQUIREMENTS` should be a list of dict objects
with `name`, `version` (optional) and `extra_args` (optional) keys,
that correspond to the options of ansible's pip module.

Example:

    EDXAPP_EXTRA_REQUIREMENTS:
      - name: mypackage
        version: 1.0.1
      - name: git+https://git.myproject.org/MyProject#egg=MyProject