Polish landing page links, hero, and hover effect

* Update copy in introduction
* Improve color of hover links
* Add color and animation to global nav hover

![landing-hovers](https://cloud.githubusercontent.com/assets/3300569/4972253/c8f69464-68a8-11e4-860c-d664918d84ee.gif)

Leading `0`s are part of our style guide now

https://github.com/thoughtbot/guides/tree/master/style#formatting-1