Use simpler location blocks

there's no need for a regex match for the url `/index.html`

Use prefix-matching for assets as that's the nginx-way® and the rule is simpler.

Note that this isn't the case on istlsfastyet.com:

> make sure you are using cache busting filenames or query params
This assumes that your CSS, images, and JavaScript lives in their respective folders.. which is not a safe assumption in general.