middleman init and update Gemfile
Gems: remove middleman-livereload gem
Add our images and remove generated ones
Add first pass at content html and styles
Use SASS everywhere and update include in layout

Also updated normalize.css to latest version. Add mixins file and
import in all.scss.
Rename icon images
Add new jackpocket team signature image
Add body_class to page data
Remove unnecessary index.html.erb
Update page content and styles
Add .env to gitignore
Add .env.sample file for setup
Add AWS_BUCKET and AWS_REGION
Activate s3_sync in config.rb using ENV vars
Update README with near final instructions