CBD-1386:  new argument
              RELEASE=%1         e.g. 0.0.0
              BLD_NUM=%2              1234
              VOLTRON_BRANCH=%3       master
              MANIFEST=%4             rel-3.0.0.xml
              LICENSE=%5              'enterprise' or 'community'

Change-Id: I5e8e2e2ca3709676426b6a83af481b88fef2bc5e
Reviewed-on: http://review.couchbase.org/39185
Reviewed-by: Philip Labee <philip@couchbase.com>
Tested-by: Philip Labee <philip@couchbase.com>