Use the site homepage instead of the organisation's homepage on /410

- As an example: COMEAP is owned by PHE and before the archive page said
  "Visit the new Public Health England site at
    https://www.gov.uk/government/organisations/public-health-england",
  which COMEAP amongst others with parent organisation's weren't happy
  with. This changes the link and the text to reference the site's
  homepage, not their parent organisation's. In the case where the
  parent organisation differs in naming from the parent organisation,
  remove the organisation name and just refer to "visit the new site
  at ...".
- Add some new tests for this behaviour. Also preserve FURLs.
- When we remove the organisation's title if it differs, there are two
  spaces between "new" and "site". Remove this with a condition. This
  means we've had to make lots of one line changes to the tests that
  reference `<a href="org_url">Org Title</a>` to include an extra space
  at the end of the content of the `<a></a>` tags.
This is repeating logic from the template and is now longer well-named. What about instead passing it as `new_site_link_text` and using that instead of ``furl || homepage`` in the template?