user expects to see a value proposition

Change Description - :smile:
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### What does this change do?
This PR adds a value proposition to the home page. The IA has change to allow the user to gather more information about the product above the fold. The colors related to the icon have been changed to the Flat theme for balance. Fixes #146 

![compliancechimp](https://cloud.githubusercontent.com/assets/331004/2858484/7b83e3c4-d188-11e3-9b8b-574d6c3da4c5.png)


### What testing has been done?
Tests have passed and this has been QA'd locally. Code has been reviewed as well.

Risk Assessment
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### What are the risks? Is there a business impact?
There isn't a risk or a business impact.