Fix football matchlists pages

So much pain, so little gain. 

This fixes the formatting on the fixtures/results pages after the 'Show more' button has been clicked. Said json request now goes to a separate endpoint and is thus correctly styled. 

@jamesgorrie - can you take a look at this? Is this kind of what we discussed?

Before:

![scores-before](https://cloud.githubusercontent.com/assets/986155/5471064/c177c2f0-85e8-11e4-8953-7273c0df01b8.png)

After: 

![scores-after](https://cloud.githubusercontent.com/assets/986155/5471069/d4ba6db8-85e8-11e4-8c69-c387714e1233.png)

and preview's routes