Updates to many things

- Documentation updates, fleshing out more of the baseline expectations
- README.rst updates with the baseline expectations
- Remove tornado from the requirements.txt
- Update the nosetests configuration in setup.cfg
- Remove unneeded 2.6 requirements
- Update classifiers
- Update name in cookiecutter.json
- Use manual package names in packages
- Mark as non-zip safe
- Remove tests directory
- Make default tests.py file
- Explicitly add coverage to the test requirements
- Add README.rst to MANIFEST.in
- Update Trove classifiers
- Ensure setup.py will include README.rst and LICENSE (dupe of MANIFEST.in)
- Add test_suite to setup.py
- Set default description in cookiecutter.json

Additional refactoring

- Change to be a sprockets.foo.bar project
- Move doc to docs
- Add additional documentation templates
- Change version to only show major.minor
- Add docs/Makefile
- Minor README and docs updates

Fix the travis file and readthedocs URLs

Deployment/pypi related updates