Android app for C-II apparel: http://www.ctwoapparel.com

An NFC tag is sewn on the inside of
a shirt or jacket. "C-II tap" allows 
you to program the tag to:
 - Share your contact information
   by letting people tap the tag.
 - Launch a URL in a browser once tag is tapped.
 - Play or pause music with a tap. 
 - Make a phone call with a tap.
 - Send an SMS with a tap.
 - Hold text on the tag.
 - Launch any app on your phone with a tap.

"C-II tap" allows for a very easy experience
with smart shirts.