Replaced string monetized heat by heat in all files.
Fixes to boot the app during Capistranos deploy:cold task

Some logging setup, and deploy scripts, we not set up to support loading
the app without a previous version already present.
Capistrano start and stop tasks should defer to Unicorn
Merge pull request #673 from quintel/monetized_heat

Replaced string monetized heat by heat in all files.