Commercial components individual item styling

This styles the individual items when they are called in via DFP, this happens in the "franken-ponent", yet to be used inline components and yet to be used CAPI components.

Before;
![screen shot 2014-10-21 at 11 02 20](https://cloud.githubusercontent.com/assets/1303616/4716539/65776566-5909-11e4-887e-76bb97b5e56f.png)

After;
![screen shot 2014-10-21 at 11 02 26](https://cloud.githubusercontent.com/assets/1303616/4716542/6aca61d0-5909-11e4-8444-d1334bdc2799.png)

specific. can this be written as a ratio (i.e. what is it?)