Sublink labels

Adds tone labels to sublinks, and a way of overriding them in the tool. The main aim  - not covered in this PR - is to allow sublinks to be displayed (as labels only) on lesser story importances or at mobile breakpoints.    
 
Show labels currently visible sublinks: 
![fronts-tool](https://cloud.githubusercontent.com/assets/1147913/3983496/8da731a2-287f-11e4-955f-ba36b90450cb.png)

Pick labels in the tool:
![fronts-tool-2](https://cloud.githubusercontent.com/assets/1147913/3983499/939bd234-287f-11e4-8a25-8b5ad7d2b445.png)
The label is clickable in items, it should probably be clickable in sublinks as well.