include SHA256 checksum in versions

While useful in general, checksums are an absolute _must_ for packaging gems in [NixOS](http://nixos.org/) (see my original issue at https://github.com/rubygems/rubygems.org/issues/712 for more details).

This PR:

* adds a `sha256` column to `versions`
* the hash is strict-base64 encoded ([RFC 4648](http://tools.ietf.org/html/rfc4648))
* the hash is returned in the api queries and is also stored in the index

I will write some tests shortly, but I'm opening this PR now to get feedback as soon as possible.

At a high level, does this seem like a reasonable approach?
Yeah, I'm :-1: on adding md5. I know RVM would be able to more directly consume this if it was md5, but frankly they should just add support for sha256.