Update naming for better mailing list announcement

By now, when we release the plugin, users can be confused about version naming.

For example, email title could be:

```
 [ANN] Smart Chinese Analysis plugin for elasticsearch 1.8.0 released
```

We prefer to have that form:

```
 [ANN] Elasticsearch Smart Chinese Analysis plugin 1.8.0 released
 ```

  Thanks to @spinscale to reporting this.
(cherry picked from commit f5cc94a)