Revert "LPS-48581 Make it so an OSGi plugin can easily call the macro"

This reverts commit 0a4876779895314f9d27d1701f4745672551fa39.
Revert "LPS-48581 Turn build-service into a macrodef, no logic changes"

This reverts commit cca63de1b47f71615eef61ad2fca7c2034e6b86b.
Revert "LPS-48599 Needs to be relative to module.dir"

This reverts commit 37014e94b5d778008677c65bc399dafe6272559b.
Revert "LPS-48599 Changes to make com.liferay.ipgeocoder.sample.web work"

This reverts commit 8b93dae6dbcb873fb73263d33f08092b048ec683.
Revert "LPS-48599"

This reverts commit e327b821f44832d215d339274d679b676858bcf2.