Edits

I made diction and syntactical corrections where needed. Each commit signifies a separate section, though some may overlap slightly that occurrence was noted in the commit message.

I edited some content in the tables for readability. Please check the diffs for consistency and to ensure the points were maintained through the changes. Some content was removed in entirety for redundancy. The author should maintain discretion towards whether these deletions were merited or not. In addition to added readability, these augmentations offered concision.

Commit 0621b82 had some last minute formatting changes and a deeper dive into the "Risk Management" table.

@polandll This should be ready for your :eyes:  
@jlacefie Lemme know if you're :+1: 

![cat-office](https://cloud.githubusercontent.com/assets/5125279/4911800/bf8ee0ac-6493-11e4-86f4-537f72e20ef0.gif)

Apache Cassandra should be somewhere in this sentence - I believe it is to point out that CASSANDRA is the operative technology around which data modeling must be done.