@MarkHoeber I asked about the content experiment display name in the Analytics HipChat room. The Studio team could probably say whether an event is being emitted (or table updated) when the Content Experiment is added, and if it includes the display name value if so. 
But wouldn't it make sense for us to start being consistent about using something like "As a best practice, change the default Display Name to a name that will help you identify this problem." instead of "Optionally..."?