the project name must not contain dashes
let's rather hardcode the project name

the hack to try to determine it via `pkg_resources.working_set` doesn't work from other directories anyway...
add console script to output a project version suitable for continuous integration
add `sdist` make target to build a (development) egg
let's not use `--always`, but require to create at least one tag first
Merge remote-tracking branch 'pyfidelity/project-name-and-version'

* pyfidelity/project-name-and-version:
  let's not use `--always`, but require to create at least one tag first
  add `sdist` make target to build a (development) egg
  add console script to output a project version suitable for continuous integration
  let's rather hardcode the project name
  the project name must not contain dashes