improved readme formatting
normalize capitalization in README

ABOUT was the only header that was capitalized. Didn't seem necessary.
added links to Drew / clarified who 'me' is

So that when people fork the project, the documentation is not immediately unclear/inaccurate.
Moved 'About' section in README above 'Setup'

People want to know about the project before they'll want to know how to set it up.
Merge pull request #16 from techieshark/master

minor readme formatting changes