Giving the 'title' some SEO love.

I'm going to start working through some Google suggestions.

https://support.google.com/webmasters/answer/35624?hl=en
Merge branch 'master' of github.com:guardian/frontend into title
Merge branch 'master' of github.com:guardian/frontend into title

Conflicts:
	data/database/55228f9411aaa8202e0e2ee598d5428b61f0d5ecaaeb9d833afcd5bf81236bf7
Merge pull request #3411 from guardian/title

Giving the 'title' some SEO love.