Merge branch 'hotfix/composer-branch-alias'

Per zfcampus/zf-apigility-skeleton#58
[#33] Store original entity in Hal\Entity

When calling `createEntity()` we should **not** serialize the original object to
an array, as this breaks listeners on `renderEntity`; listeners can no longer
use instanceof to detect the type, as it's always an array.

However, to preserve the original behavior, which is that the returned
`ZF\Hal\Entity` object has an identifier, routing behavior, etc., we need to use
the metadata map in order to serialize the object and extract the identifier.
This leads to a situation where serialization can happen twice -- once when
`createEntity()` is called, and once when `renderEntity()` is called. To address
that situation, this patch also introduces a `serializedEntities` object, which
maps objects to their array representations. This is a fast lookup, and prevents
the double serialization operation.

Doing this allowed removing code from `createEntityFromMetadataMap()`, as the
logic for extracting the entity was largely duplicated from
`convertEntityToArray()`.
[#35] CS fixes (trailing whitespace)
Merge branch 'hotfix/33' into develop

Forward port #35