It looks like there are quite a few instances where the same action is reported to both TestFlight and Google Analytics. I'd love to see some sort of small helper class created that can dispatch the same event to both services. Something like:

`[OBAAnalytics reportEventWithCategory:@"ui_action" action:@"button_press" label:@"Search box selected" value:nil];`

that looks like this under the hood:

    + (void)reportEventWithCategory:(NSString *)category action:(NSString*)action label:(NSString*)label value:(id)value
    {
        [TestFlight passCheckpoint:label];
        [[GAI sharedInstance].defaultTracker send:[[GAIDictionaryBuilder createEventWithCategory:category action:action label:label value:value] build]];
    }